Optimization and SEO (Search Engine Optimization) are terms used to describe methods of making your site look better to search engines and therefore improve your ranking and site visitors from search engines. Search engines use “spiders” or “crawlers” that constantly travel the web to find sites to display in their search results. Proper site optimization basically involves ensuring the right keywords and descriptive content on your site are found and understood thus allowing your site to appear near the top of search results.
Marketing consists of a variety of methods to attract more visitors to your site from search engines, other sites, web directories and social media sites. A good marketing program will identify your targeted market and allow you to reach out to them while ensuring your ad budget is used at peak effectiveness.